Marketing that works when no one’s watching.

The work

I’m a global marketing leader who builds systems, not noise. My work focuses on turning strategy into execution, designing integrated marketing and content engines that scale, compound, and hold up under real business scrutiny.

Over the last several years, I’ve led targeted marketing and content strategies that increased brand visibility by 63%, grew pipeline by 35%, and directly contributed to measurable increases in product sales. I don’t guess. I analyze, test, and adjust, using market signals and performance data to identify shifts in demand and act on them quickly.

Whether it’s demand generation, lead capture, sales enablement, or digital growth, I build marketing that earns its place.

Grounded in education

I hold a Bachelor of English with a focus on writing and publication, and I’m currently completing my MBA from The University of Georgia’s Terry College of Business, bringing together narrative discipline and business rigor. I also serve as an Advisor to Women in Leadership at The University of North Georgia, supporting the next generation of leaders through mentorship and guidance.

How I work

My background in editorial writing trained me to respect clarity, structure, and the reader’s time. That foundation now informs how I approach modern marketing: clear narratives, disciplined execution, and content that actually gets used.

I’ve led end-to-end content strategy, from planning and production through implementation and optimization, driving organic traffic growth, audience engagement, and brand credibility. I work cross-functionally by default, aligning marketing with sales, leadership, and technical teams to ensure strategy doesn’t stall at the slide deck stage.

What I bring

  • Integrated demand generation and content strategy

  • Data-driven decision making and market analysis

  • Lead generation and pipeline growth

  • Account-based and targeted marketing programs

  • Sales enablement and campaign execution

  • Social, digital, and content strategy built to scale

“If I have to go to Mars with anyone, I’m going with Jodie. I know she’ll get us there.”

Former Manager/CMO

Global Marketing Manager

Anitox, Sep 2020-present

For the last several years, I’ve led integrated marketing and content strategy at a global, technical organization, supporting multiple regions, production segments, and decision-makers ranging from C-suites to veterinarians to feed mill managers. My work has focused on demand generation, digital growth, sales enablement, and content systems that scale without inflating budget or headcount.

During this time, I’ve:

  • Increased brand visibility by 63% through targeted, audience-first marketing

  • Grown pipeline by 35% by aligning content, campaigns, and sales enablement

  • Driven sustained digital traffic growth, with monthly website sessions scaling from ~9,000 to nearly 45,000

  • Built multi-touch campaigns across email, social, SEO, paid media, and PR that continue running without constant rebuilds

  • Turned content into evergreen lead magnets and tools that consistently generate 120–250+ form fills per month

Content Strategist

Q4Launch, Apr 2018-Sep 2020

Earlier in my career, I worked as a content strategist in a digital-first environment, where I learned how structure, cadence, and distribution drive performance. I led content planning and execution that increased organic web traffic by 45% within six months, sharpened audience engagement, and reinforced brand credibility across channels.

This role cemented how I approach content today: planned, intentional, and built to travel.

Editorial Assistant

USA Today, Mar 2012-Sep 2013

I started my career in editorial media, supporting newsroom and lifestyle publication teams. That experience trained me in clarity, accuracy, and respecting the reader’s time, skills that still define my work. It’s why I care deeply about structure, narrative flow, and saying the right thing instead of everything.

Good marketing, like good journalism, earns attention, it doesn’t demand it.