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Turning Technical Expertise Into Customer Conversations That Move the Business

The short version

I didn’t simplify the science. I translated it so the right people could actually use it.

❋ Depth without dilution

Scientific accuracy stayed intact while language, framing, and format changed by audience.

❋ One topic, multiple entry points

The same core idea supported:

  • Executive-level narratives (risk, ROI, performance)

  • Veterinary and nutrition-focused discussions (mechanisms, outcomes)

  • Mill-manager conversations (process, control points, execution)

❋ Formats designed for comprehension

Blogs, email sequences, social posts, landing pages, and PR worked together so no one had to start from zero.

❋ Evergreen by design

Technical content was built to last, updated as data evolved rather than replaced.

Over five years, I operationalized deep technical expertise, feed hygiene, pathogen control, milling efficiency, production performance, by turning it into clear, credible, customer-facing conversations that worked across roles, regions, and levels of technical fluency.

The challenge wasn’t lack of expertise. It was accessibility. Scientists, veterinarians, nutritionists, mill managers, and executives all needed the same information, but framed differently, delivered at different depths, and timed to different decisions.

My work focused on building systems where technical knowledge didn’t stay trapped in papers, presentations, or expert heads—it moved into marketing, sales, and customer conversations at scale.

The Result

Technical marketing that:

  • Respects the science

  • Meets audiences where they are

  • Scales across roles and regions

  • Feels less like “explaining” and more like enabling

That’s how complex expertise became a commercial advantage, not a bottleneck.

What that looks like in practice

This year’s data shows the output of that translation engine.

  • 20+ technical blog articles annually, each mapped to specific audiences and use cases

  • 100+ emails per year, with content tailored by role, production type, and decision stage

  • 8–12 campaign themes, each adapted for executives, technical experts, and operators

  • 120–250+ form fills per month, driven by educational—not promotional—content

  • Monthly website sessions scaling from ~9,000 to nearly 45,000, fueled by technical SEO and evergreen education