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Multi-Touch Campaigns That Run Themselves

The short version

I didn’t build campaigns to launch. I built systems that compound, self-correct, and show up in front of the right people at the right moment.

❋ Audience-first segmentation

Think role, region, sector type, intent stage

❋ Message sequencing

Not one-off blasts

❋ Channel choreography

Where no touch existed in isolation

❋ Performance monitoring

Focused on trends, not daily noise.

Over five years, I designed and refined a multi-touch campaign engine spanning email, organic and paid social, blogs and SEO-driven landing pages, PR, and light paid amplification. The goal was never volume; it was timing, relevance, and continuity.

Each channel was treated as part of a single system, not a standalone tactic. Email warmed audiences already exposed to content. Social reinforced narratives already introduced via PR and blogs. Paid ads were used selectively to accelerate reach, not replace strategy. Landing pages converted intent that already existed.

The result: campaigns that didn’t need constant reinvention, heavy budgets, or manual intervention to perform.

What the system produces

  • 8–27 emails deployed per month, aligned to campaign themes and audience segments

  • Open rates consistently ranging ~15–30%, peaking near 30% in high-relevance periods

  • Click-through rates regularly exceeding 2%, with spikes above 5% when message and timing aligned

  • 120–250+ form fills per month driven by coordinated email, social, and landing-page activity

  • Monthly website sessions scaling from ~9,000 to nearly 45,000, driven primarily by content, SEO, and campaign traffic

  • LinkedIn impressions consistently landing in the 10,000–16,000+ range per month, without reliance on heavy paid spend

  • Follower growth continuing month over month, even as posting cadence stayed disciplined, not inflated

The Result

Across five years, these campaigns evolved from manual coordination into self-reinforcing loops:

  • Content published once, reused across email, social, and SEO

  • Paid spend applied only where organic performance already proved relevance

  • PR timed to reinforce, not introduce, core narratives

  • Landing pages optimized for clarity, not cleverness

Annual paid spend across channels remained under $10,000 per year, forcing discipline and prioritization. Instead of scaling budget, I scaled precision—who saw the message, when they saw it, and what they saw next.

That’s how campaigns stopped being launches and started becoming infrastructure.